AI Insights · Timothy · April 2022
Top 5 Social Apps Performance in Africa Q1 2022
Analyzing the performance of the top 5 social apps on a unified platform in Africa during Q1 2022, including trends in downloads, revenue, and active users.
In the first quarter of 2022, the top 5 social apps in Africa showed varied performance in terms of downloads, revenue, and active users. Here's a closer look at the trends for TikTok, Tango- Live Stream, Video Chat, Bigo Live - Live Streaming App, OmniChat: Live Video Chat, and Who - Live Video Chat.
TikTok saw a consistent performance with weekly revenue peaking at approximately $489K in early February. Downloads fluctuated, starting the quarter at around 1.77M and closing at about 1.25M. Weekly active users remained relatively stable, hovering around 33M to 34M.
Tango - Live Stream, Video Chat experienced a notable peak in revenue at $102K in early February, with downloads showing a decline from 53K in the first week of January to 21K by the end of March. Active users peaked at 628K at the end of January and then saw a gradual decrease to 537K by the end of the quarter.
Bigo Live - Live Streaming App had its highest revenue in late January at $57K, while downloads ranged from 103K to 143K throughout the quarter. Active users remained relatively steady, fluctuating around 1.2M to 1.3M.
OmniChat: Live Video Chat saw revenue peak at $17.5K in late January. Downloads were highest in early February at 31K but dropped to 13K by the end of March. Active users ranged from 86K to 108K, showing some fluctuation during the quarter.
Who - Live Video Chat had a relatively stable revenue, peaking at $14.9K at the end of December. Downloads started at 20K in early January and declined to 10K by the end of March. Active users saw a decline from 75K in early January to 51K by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analysis and updates, visit Sensor Tower.